Visit this page frequently for updates about Country Visions Co-op and the markets we serve.

New Agronomy Site - Plymouth, WI

Posted in News

The scrapers are finally moving dirt on the site.  The agronomy plant is being built as a joint venture between Country Visions Cooperative and Kettle Lakes Cooperative, but that venture may change pending an approval of a merger between the two cooperatives.  Ballots will be mailed to the voting membership of Kettle Lakes in early June.  Current merger procedures do not require a vote from Country Visions members. Kettle Lakes members must have their executed ballots returned by June 30th. 

plymouth ag site sign

The new plant is located along County Road PP in Plymouth.  The weather has delayed the start just as it has delayed our planting season.  Hopefully the sunshine will stay around and we can make up some lost days! Visit the Country Visions Facebook page to see pictures and videos of the progress.

Mother's Day Giveaway Winner

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Country Visions C-Stores had a giveaway for Mother's Day.  Entries were accepted May 1—13, 2017. The winner was selected through a random drawing from all entries collected at Country Visions C-Store locations.  The stores are located in Branch, De Pere, Manitowoc Rapids, Mishicot, Reedsville and Valders.

The prize was a SPA PACKAGE

The winner had entered at the Valders location.  Congratulations to LeeAnn!
IMG 2900


Valders C-Store Manager, Brenda,
presented LeeAnn with her PRIZE!

Country Visions Spring 2017 Newsletter

Posted in News

It is spring 2017 and just like we do every year, we are waiting for the right weather conditions to get out and plant, do yard work, and play outside. It has been a roller coaster for types of precipitation and temperatures this month. Our Cooperative has been preparing for the season and looking forward to some exciting opportunities for 2017.  See our spring newsletter for more details...



2017 Youth Proficiency Award Program

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CP Feeds, LLC and Country Visions Cooperative have joined together to offer the Youth Proficiency Award Program as a way to recognize the time and effort 4-H and FFA members put into raising their show animals.  This program hopes to encourage students to be involved in agriculture now and stay involved into their adult lives.  These exhibitors enjoy many benefits of taking part in their local, state and national shows. They learn irreplaceable life lessons, make memories and friendships that will last a lifetime and of course, earn those coveted blue and purple ribbons.

This program is open to active 4-H and FFA members who buy feed from Country Visions Cooperative or CP Feeds.  Project animals include dairy, beef, swine, sheep, equine, goats, poultry and small animals.

The Youth Proficiency Award Program helps to alleviate the financial burden of exhibiting an animal.  Award winners have exhibited at any level, from county fairs to national shows, and have received a variety of honors from class winners to supreme champions. In addition, CP Feeds and Country Visions Cooperative will donate gift items to each participant no matter how they place in their respective shows.

Rules and application

on-line application

Applications are due by May 31, 2017

Country Visions and Kettle Lakes Cooperatives pursue merger

Posted in News

Breaking Ground for a new state-of-the-art agronomy facility!

This week, representatives from Country Visions Cooperative and Kettle Lakes Cooperative, along with several of the contractors involved with this project officially broke ground at the site located in the industrial park in Plymouth, WI. Weather permitting, larger equipment will replace the shovels next week as the construction process begins. A goal of completion in early 2018, puts this plant in operation before the spring planting season next year for the Cooperative.


Reedsville, WI (April 14, 2017) The Board of Directors at Country Visions Cooperative and Kettle Lakes Cooperative have formally signed letters of intent to pursue a merger of the Cooperatives. Discussions started as an agreement between the two Cooperatives and their Agronomy divisions for a joint venture in a new facility, but developed into merger talks as the possible efficiencies were realized for all divisions within their operations.

Country Visions is a farm supply Cooperative operating in eastern Wisconsin and in the UP of Michigan. They have sales of $158 million from divisions including agronomy, grain, petroleum, propane and retail stores. Country Visions is also a 60% owner of CP Feeds which manufactures and sells over $146 million in feed to area farmers.

Kettle Lakes Cooperative is a farm supply in eastern Wisconsin currently operating just south of Country Visions trade area. Kettle Lakes sales of $40 million come from divisions including agronomy, grain, feed and retail. Kettle Lakes is also a 50% owner of Co-Energy Alliance, which sells petroleum and propane to area customers.

Under terms of the merger agreement, the Kettle Lakes Cooperative voting membership will vote on June 30, 2017. According to Country Visions CEO, Steve Zutz, if approved by the membership, the joint organization will begin business on September 1, 2017. “There will be membership informational meetings prior to the vote in June to discuss the specifics of the plan of merge,” said Zutz.

Both board members and management of the two successful Cooperatives feel the merger will enhance the value of the Cooperative to the membership. Better purchasing power and new joint operations will drive efficiencies for the business. The two Cooperatives have already announced the building of a new state-of-the-art agronomy facility in the industrial park in Plymouth, WI. This plant will enable the Cooperatives to continue to deliver the goods and services the customers have come to appreciate from their businesses.

What is a Co-op?

The U.S. Department of Agriculture (USDA) defines a cooperative as a user-owned, user-controlled business that distributes benefits on the basis of use. Member users, or patrons, own and democratically elect the board of directors, which provides oversight of the co-op. Net earnings are distributed on the basis of proportional use, or patronage, rather than on investment.

Cooperative associations have been organized throughout history to carry out many different activities, often in response to economic and social stress. Cooperative organizations in the United States first appeared in the late 1700's and today co-ops can be found in all sectors of the U.S. economy. Consumer, purchasing and farm supply cooperatives are all organized to provide the specialized goods or services that their member patrons want to buy.

By combining member demand, a co-op can provide better availability, selection, pricing, or delivery of products or services to individual consumers, businesses or farmers. Farm supply co-ops cost-effectively supply input, fuel and agronomy services to farm business owners.